Energy Drinks

With the "Big 3" as of Red Bull, Monster Energy and Rockstar Energy - no offense to somewhat smaller brands in terms of general presence, you will be covered as well - dominating the energy drink market and basically creating trends, organizing and sponsoring events and showing also global presence we figured there is an abundance of topics to share with interested readers. So our intent is to cover the activities in the Energy Drink lifestyle.

As the name say's Energy drinks are beverages that boost energy. Energy drinks generally contain methylxanthines (including caffeine), B vitamins, and herbs. Other commonly used ingredients are carbonated water, guarana, yerba mate, acai, and taurine, plus various forms of ginseng, maltodextrin, inositol, carnitine, creatine, glucuronolactone, and ginkgo biloba. Some contain high levels of sugar, and many brands offer artificially sweetened 'diet' versions. A common ingredient in most energy drinks is caffeine (often in the form of guarana or yerba mate). Caffeine is the stimulant that is found in coffee and tea. Energy drinks can contain about three times the amount of caffeine as cola

Breakdown of Top 15 Energy Drinks Breakdown of Top 15 Energy Drinks Drinks Share of Energy Drink Market (based on dollar sales) 

  • Red Bull 42.6
  • Monster 14.4
  • Rockstar 11.4
  • Full Throttle 6.9
  • Sobe No Fear 5.4
  • Amp 3.6
  • Sobe Adrenaline
  • Rush 2.9
  • Tab Energy 2.3
  • Monster XXL 0.9
  • Private Label 0.9
  • Rip It 0.8
  • Sobe Lean 0.7
  • BooKoo 0.5
  • Sobe Superman 0.4
  • Von Dutch 0.4

Energy Drink Industry The energy drink industry, though in some respects like other beverage industries, actually has some important differences. The primary distinction of the energy drink industry is the lack of one or two dominating companies. Although RedBull currently has the corner on the market because of its long-standing renown and popularity, there are many more competitors, such as Energy Fizz or Sobe Energy, that are fighting for a top place that will distinguish them from the myriad of others. Most of the small companies that are involved in the energy drink industry do not yet have a nationwide distribution, so their advertising techniques and strategies are more specific and selective